| CMS |
Corporate Messaging Suite |
| CRM |
Customer Relationship Management |
| DMA |
Direct Marketing Association. A Core trade organisation for all companies in direct marketing in the UK. Access the research and information centre, newsroom and directory of members. |
| EPOS |
Electrical Point of Sale |
| GPRS |
General Packet Radio Switching |
| ICSTIS |
Independent Committee for the Supervision of Standards of Telephone Information Services. This company oversees the provision of premium rate services. |
| iTV |
Interactive Television |
| IVR |
Interactive Voice Response (Automated Voice) |
| JAVA (J2ME) |
This technology consists of both a programming language and a software platform |
| MMS |
Multimedia Messaging Service |
| OFTEL |
Office of Telecommunications. This company is the regulator for the UK telecommunications industry. |
| PRS |
Premium Rate Service |
| RB |
Reverse Bill/Billing |
| SME |
Small and Medium Enterprises |
| SMS |
Short Message Service |
| SMSE |
Short Message Service Engine |
| WAP |
Wireless Application Protocol (a form of mobile technology) |
