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Case Studies

The iTouch media division manages an extensive range of services for broadcast, print and interactive marketing agencies. Combining advanced technology, industry expertise and dedicated account management iTouch provide an end to end fully managed service.>/p>

iTouch is the market leader for managing interactive broadcast services for TV and radio.

We offer a complete solution to your interactive needs specialising in telephony, SMS and mobile plus interactive TV services suitable for live or recorded shows.

  • We have a highly experienced team (BT RIDE II certified) able to manage high profile, mass call and text response interactive events. The company has managed the tele-voting for high-profile TV shows such as Big Brother and Pop Idol and was recently re-appointed by Channel 4 to provide similar services in 2005.
  • iTouch is also featured in the Guinness Book of Records for managing the largest ever tele-vote event, American Idol 2001, which recorded 32 million votes. In the UK continues to set the standard for large scale participation broadcast media events. iTouch set the record for the number of calls received in a minute during the Final Night of Big Brother 5, at 153,000 votes.(The previous record was also held by iTouch for Pop Idol 2003)
  • iTouch managed IVR and SMS voting for Comic Relief does Fame Academy in March 2005. and handled over 5.5 million SMS votes achieving throughputs in excess of 340 messages / second. During the voting peaks we showed our ability to handle almost 1600 SMS votes per second. Over longer periods, sustained message throughput proved the platform's ability to handle in excess of 1.5 million SMS votes per hour. The busiest minute of voting saw 22,398 SMS votes being terminated.

The iTouch on screen interactive management tool allows TV broadcast partners to promote a wide range of products and services, to both provide fun and informative services to viewers and monetise premium mobile content, on screen in real time or to schedule services to run automatically.